The luxury brand reputation tracker: a replication study
Kimpel, Maximilian Fritz (A.A. 2023/2024) The luxury brand reputation tracker: a replication study. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 26. [Master's Degree Thesis]
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Abstract/Index
Replicating the brt for the luxury industry. Literature review. Brand reputation. Brand reputation in luxury markets. Adapting the BRT to luxury contexts. Empirical evidence. Dictionary development. Implementation. Results. General discussion.
References
Bibliografia: pp. 18-21.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2025 13:47 |
| Last Modified: | 09 Jan 2025 13:47 |
| URI: | https://tesi.luiss.it/id/eprint/40863 |
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