The impact of innovative technologies in enhancing the customer engagement in luxury retail
Talevi, Carlotta (A.A. 2023/2024) The impact of innovative technologies in enhancing the customer engagement in luxury retail. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 131. [Master's Degree Thesis]
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Abstract/Index
The luxury industry, distribution channels and customer engagement. Overview of the luxury industry. Luxury retail landscape. The customer engagement in luxury industry. The influence of technology on retail and customer engagement. A new approach of technological innovations in luxury retail. Customer engagement in the digital age in the luxury industry. Tech trends in retail for customer engagement. Empirical analysis of innovative technologies in luxury retail: impact on customer engagement. Theoretical background and hypothesis development. Research model. Methodology. Results and discussion.
References
Bibliografi: pp. 113-118. Sitografia: pp. 119-124.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2025 15:24 |
| Last Modified: | 09 Jan 2025 15:24 |
| URI: | https://tesi.luiss.it/id/eprint/40876 |
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