Communicating sustainability: the influence of artificial intelligence in sustainability advertising for benfit corporations
Cappai, Luca (A.A. 2023/2024) Communicating sustainability: the influence of artificial intelligence in sustainability advertising for benfit corporations. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 84. [Master's Degree Thesis]
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Abstract/Index
Literature review. Definition and origins of artificial intelligence. An overview of AI in advertising. The corporate social responsibility concept. Sustainability advertising. Research methodology. Introduction to conceptual framework. Experimental results. Implications.
References
Bibliografia: pp. 57-61. Sitografia: p. 62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Integrated marketing communication |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jan 2025 11:00 |
| Last Modified: | 23 Jan 2025 11:00 |
| URI: | https://tesi.luiss.it/id/eprint/40962 |
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