Exploring consumer responses to shrinkflation and price increases: the role of storytelling
Coraggio, Anita (A.A. 2023/2024) Exploring consumer responses to shrinkflation and price increases: the role of storytelling. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 57. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Inflation’s effects on the market: how consumers and companies are reacting? A closer look at Italy’s inflation scenario. The phenomenon of shrinkflation. Italian tables shrinking: effects of inflation on food choices. Regulatory scrutiny and market responses: the case of USA and France. The importance of storytelling. A review of the literature. The conceptual framework: research question and hypotheses. The study. Survey’s structure: main study. Stimulus validation: pre-test. Results of the main study. Managerial implications.
References
Sitografia: pp. 40-41. Bibliografia: pp. 42-43.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Fazio, Andrea |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jan 2025 11:34 |
| Last Modified: | 23 Jan 2025 11:34 |
| URI: | https://tesi.luiss.it/id/eprint/40967 |
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