Innovative technologies and educational approaches in out-of-home campaigns: the influence on consumer behavior across generations
Gianangeli, Elisa (A.A. 2023/2024) Innovative technologies and educational approaches in out-of-home campaigns: the influence on consumer behavior across generations. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 49. [Master's Degree Thesis]
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Abstract/Index
Contextualization of the phenomenon. Technology as a market trend. Relevance of the nutrition problem for public health. Challenges and opportunities of the food sector. Consumer attitudes towards interactive OOH campaigns. Ethical consideration for nutrition awareness. Defining the phenomenon. Research objective. Method and procedure plan. Sampling description. Data collection and questionnaire composition. Experimental results.
References
Bibliografia: pp. 47-49.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Tedeschi, Piermario |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 13:17 |
| Last Modified: | 28 Jan 2025 13:17 |
| URI: | https://tesi.luiss.it/id/eprint/41039 |
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