Augmentation or replacement? Investigating the new frontier of generative AI
Palumbo, Giada Vittoria (A.A. 2023/2024) Augmentation or replacement? Investigating the new frontier of generative AI. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 54. [Master's Degree Thesis]
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Abstract/Index
Implications of generative ai in the workplace and individual experience: a psychological and sociological perspective. Generative AI. Human agency. Gap in literature. General purpose of the study and research question. Conceptual framework and hypotheses development. Routine & non-routine tasks on workers’ perception of being augmented by GenAI. The moderating role of human agency. Experimental research. Methodological approach. Results.
References
Bibliografia: pp. 31-38.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 13:28 |
| Last Modified: | 28 Jan 2025 13:28 |
| URI: | https://tesi.luiss.it/id/eprint/41041 |
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