Alunni, Claudia (A.A. 2023/2024) & branding: harnessing cgi content for digital advertising in the luxury brand sector. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 148. [Master's Degree Thesis]

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Abstract/Index

Luxury industry. Luxury conceptualization. Luxury industry. Luxury marketing. AI's impact on luxury fashion marketing. Artificial intelligence and its applications in marketing. AI integration in luxury fashion marketing. Generative AI's applications on luxury fashion. The study–the case of Jacquemus, Valentino and Louis Vuitton: computer generated imagery analysis. Relevance of CGI in digital adverting. Selection of case studies. Methodology and data collection. Content description & semiotic analysis. Sentiment analysis.

References

Bibliografia: pp. 125-145. Sitografia: pp. 146-147.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Marketing communication & new media
Thesis Supervisor:	Peverini, Paolo
Thesis Co-Supervisor:	Romagnoli, Stella
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Jan 2025 14:29
Last Modified:	28 Jan 2025 14:29
URI:	https://tesi.luiss.it/id/eprint/41050

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