Calandriello, Annalisa (A.A. 2023/2024) Artificial intelligence (AI) marketing: exploring consumer perceptions of empowerment and purchase intention in the beauty sector. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 55. [Master's Degree Thesis]

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Abstract/Index

Literature review. Definition of artificial intelligence (AI). Artificial intelligence marketing transparent vs. Not transparent. AI in the beauty sector. Consumer perceptions of AI in marketing. Empowerment in consumer decision. Research methodology. Research design and hypothesis. The conceptual model. Data collection, sampling strategy and stimuli. Main study: experimental research. Participants. Data analysis.

References

Bibliografia: pp. 49-55.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Research methodology for marketing
Thesis Supervisor:	Lefkeli, Deniz
Thesis Co-Supervisor:	Villarroel Ordenes, Francisco Javier
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Jan 2025 14:34
Last Modified:	28 Jan 2025 14:34
URI:	https://tesi.luiss.it/id/eprint/41051

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