Price dynamics in the FMCG market: an investigation into product downsizing and its implications
Weenink, Jaromir Sebastian (A.A. 2023/2024) Price dynamics in the FMCG market: an investigation into product downsizing and its implications. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 43. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Changes in product size. Underlying mechanisms influencing product downsizing. The risks of product downsizing. Volume price increase via product downsizing. Explanatory variables. Data. Product downsizing & price increase. Research design. Downsizing model. Price increase model. Results. Product downsizing. Unit price increase. Discussion. Market factors. Category factors. Brand factors.
References
Bibliografia: pp. 33-41.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Lefkeli, Deniz |
| Thesis Co-Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 15:23 |
| Last Modified: | 28 Jan 2025 15:23 |
| URI: | https://tesi.luiss.it/id/eprint/41059 |
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