Nobile, Concetta (A.A. 2023/2024) Fashion futures aligned: navigating fashion sustainability through ai-driven co-creation: insights from Louis Vuitton and Zara. Tesi di Laurea in Design thinking and innovation management, Luiss Guido Carli, relatore Paola Belingheri, pp. 92. [Master's Degree Thesis]

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Abstract/Index

Overview. State of fashion. Fashion evolution: bridging fast fashion, luxury, and sustainability. Exploring the state of the art. Analyzing the dichotomy: luxury vs. Fast-fashion. Navigating the fashion sustainability dilemma: challenges and initiatives. Customer co-creation: a literature review. Exploring AI: innovations and implications. What’s next? An in-depth exploration of AI-enhanced co-creation. Methodology. Data collection and analysis. Case studies selection and analysis. The integrated framework. AI and co-creation: catalysts for sustainable fashion. Integrating sustainability, co-creation, and AI: comparative analysis across fashion sectors. Addressing the research question. Case studies. Louis Vuitton. Zara. Main differences emerged between luxury and fast-fashion. Insights from Louis Vuitton and Zara case studies.

References

Bibliografia e sitografia: pp. 86-91.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77)
Chair:	Design thinking and innovation management
Thesis Supervisor:	Belingheri, Paola
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	29 Jan 2025 16:03
Last Modified:	06 Feb 2025 13:12
URI:	https://tesi.luiss.it/id/eprint/41110

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