Gamification to attract young talents? Understanding the effects of gamified job posts on the attractiveness of the public sector among Gen Z
Garimberti, Ilaria (A.A. 2023/2024) Gamification to attract young talents? Understanding the effects of gamified job posts on the attractiveness of the public sector among Gen Z. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 134. [Master's Degree Thesis]
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Abstract/Index
The challenge of attracting young talents. Literature review. Areas still to be explored. General aim & research question. Conceptual framework. Gamification and attractiveness. The mediating role of engagement. The mediating role of perceived professionalism. A final outcome: intentions to apply. Graphical representation of the conceptual model. Methodology. Main study: hypotheses testing. Manipulation check–independent variable. Effect of the gamification on attractiveness. Effect of gamification on intention to apply. Mediation effect of engagement between gamification in the job ad and the attractiveness of the public sector. Mediation effect of the perception of professionalism between gamification in the job ad and the attractiveness of the public sector. Mediation effect of attractiveness between gamification in the job ad and the intention to apply.
References
Bibliografia: pp. 121-134.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2025 08:29 |
| Last Modified: | 30 Jan 2025 08:29 |
| URI: | https://tesi.luiss.it/id/eprint/41113 |
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