Co-branding strategies in the fashion luxury industry: the moderating role of brand prominence
Lavenia, Chiara (A.A. 2023/2024) Co-branding strategies in the fashion luxury industry: the moderating role of brand prominence. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 109. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Fashion marketing. Introduction-luxury brands and luxury consumption. Fashion marketing–brand experience and brand community. Consumer engagement & brand relationship. Digital marketing in the luxury industry. Brand collaborations in the fashion industry. Introduction-luxury co-branding strategies. Managerial perspectives on co-branding strategies in the fashion industry. Effect of co-branding on the fashion luxury consumer’s brand equity. Co-branding strategies: real cases. Supreme x Louis Vuitton. Balmain x H&M. Hypothesis. Experimental research and methodology.
References
Bibliografia e sitografia: pp. 91-96.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2025 10:20 |
| Last Modified: | 30 Jan 2025 10:20 |
| URI: | https://tesi.luiss.it/id/eprint/41130 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
