Giving chatbots personality: the effects of chatbot and customer personalities on customer satisfaction
Chiapatti, Chiara (A.A. 2023/2024) Giving chatbots personality: the effects of chatbot and customer personalities on customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 52. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical framework and hypotheses development. Chatbots. Personality traits. Personality in language. Employee personality and customer satisfaction. Adapting chatbots to the user. Methodology. Developing the chatbot. Sampling. Method. Results. Conscientiousness manipulation check. Effect of chatbot and user personality on user satisfaction. Discussion.
References
Bibliografia: pp. 31-34.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2025 11:43 |
| Last Modified: | 30 Jan 2025 11:43 |
| URI: | https://tesi.luiss.it/id/eprint/41142 |
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