Co-branding in the watch industry: the MoonSwatch and the Bioceramic Scuba Fifty Fathoms
Ferrarini, Eugenia (A.A. 2023/2024) Co-branding in the watch industry: the MoonSwatch and the Bioceramic Scuba Fifty Fathoms. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 116. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
From branding to co-branding. The brand: concept and definition. From branding to co-branding. The Swatch Group collaborations in the luxury watch industry. Classifications and complications of watches. Made in Switzerland. The sector and its dominant players. The Swatch Group. Collaborations. Strategies applied in co-branding launches. Analysis and interpretation of the survey.
References
Bibliografia: pp. 113-116.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2025 11:48 |
| Last Modified: | 30 Jan 2025 11:48 |
| URI: | https://tesi.luiss.it/id/eprint/41143 |
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