Guarino, Alessandro (A.A. 2023/2024) The impact of AI on digital marketing: a focused study on dynamic pricing strategies. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 99. [Master's Degree Thesis]

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Abstract/Index

The evolution of marketing. Integrating traditional into digital marketing. Artificial intelligence: from its origins to the present day. AI-enabling technologies: machine learning. Use of AI in daily life. Future and challenges of artificial intelligence. AI marketing: how AI is changing marketing. Understanding predictive analytics in marketing. Principles and methods of AI-based dynamic pricing. Best practices and case studies in predictive marketing and dynamic pricing: Ryanair and Amazon. Dynamic pricing: future risks and challenges for AI marketers. Event analysis. Customer segmentation. Product analysis. Market basket analysis. Price prediction.

References

Bibliografia: pp. 95-99.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	Ibarra, Máximo
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	06 May 2025 07:53
Last Modified:	06 May 2025 07:53
URI:	https://tesi.luiss.it/id/eprint/41936

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