AI-driven emotional advertising: semiotic and content analysis of commercials developed with AI
Dimonopoli, Silvio (A.A. 2023/2024) AI-driven emotional advertising: semiotic and content analysis of commercials developed with AI. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 127. [Master's Degree Thesis]
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Abstract/Index
Literature review: foundations of AI in marketing. Introduction to marketing and AI: evolution and current state. AI and marketing: when worlds collide. AI and marketing strategy. Tactical actions and marketing mix: AI and the 4 PS. Bridging the gap: AI's role in enhancing emotional advertising. The framework of AI in emotional advertising. Theoretical basis: AI and emotional resonance in advertising. The impact of AI on advertising creativity and production. Ethical implications of AI in advertising. The study: semiotic and content analysis in commercials. Introduction to semiotics in marketing. Research methodology. Semiotic analysis of commercials. Content analysis of the commercials’ comments.
References
Bibliografia: pp. 114-126.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 May 2025 08:13 |
| Last Modified: | 06 May 2025 08:13 |
| URI: | https://tesi.luiss.it/id/eprint/41939 |
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