The importance of sensory aspects of food packaging design case study: Gustibus Alimentari S.r.l.
Castiglione, Paolo (A.A. 2023/2024) The importance of sensory aspects of food packaging design case study: Gustibus Alimentari S.r.l. Tesi di Laurea in Marketing at the bottom of the pyramid, Luiss Guido Carli, relatore Emanuela Stagno, pp. 64. [Master's Degree Thesis]
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Abstract/Index
Evolution of food packaging design. Evolution of food packaging design theories. Evolution of gustibus packaging. The importance of sensory aspects of food packaging design. Introduction to sensory aspects in packaging. Visual sensory design in food packaging. Tactile sensory design in food packaging. Auditory elements in packaging. Olfactory and gustatory cues in food packaging. Multisensory integration in packaging. Sustainability and sensory design. Case study: Gustibus Alimentari S.r.l. Research methodology. Results.
References
Bibliografia e sitografia: pp. 59-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77) |
| Chair: | Marketing at the bottom of the pyramid |
| Thesis Supervisor: | Stagno, Emanuela |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2025 13:20 |
| Last Modified: | 07 May 2025 13:20 |
| URI: | https://tesi.luiss.it/id/eprint/42009 |
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