The influence of age: analyzing consumer purchase behavior across generations in response to human and virtual influencers on social media
Falcone, Dennis (A.A. 2023/2024) The influence of age: analyzing consumer purchase behavior across generations in response to human and virtual influencers on social media. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 49. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
Presentation of the topic and relevance. Literature review. Research gap and question. Theoretical framework. Conceptual model. Pre-test analysis. Main study. Discussion, theoretical and managerial implications.
References
Bibliografia: pp. 33-38.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 May 2025 12:40 |
| Last Modified: | 08 May 2025 12:40 |
| URI: | https://tesi.luiss.it/id/eprint/42057 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
