The impact of ASMR content on advertising: how our senses shape communication engagement
Coricelli, Maria Giulia (A.A. 2023/2024) The impact of ASMR content on advertising: how our senses shape communication engagement. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 90. [Master's Degree Thesis]
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Abstract/Index
Features of the phenomenon of ASMR. The discipline of ASMR and its main effects. History of the phenomenon through time. ASMR in marketing communication. Sensory marketing. Theoretical background and relevant business cases. Present literature on ASMR communication. Relevant existing cases of ASMR advertising. Theoretical background. Gaps in the research. Experimental research. Methodological approach. Experimental results. General discussion.
References
Bibliografia. pp. 77-82. Sitografia: pp. 83-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Pichierri, Marco |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2025 08:32 |
| Last Modified: | 15 May 2025 08:32 |
| URI: | https://tesi.luiss.it/id/eprint/42119 |
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