Impact of masculine packaging on word of mouth: the mediating role of ease of use in men’s cosmetics
Giardina, Andrea (A.A. 2023/2024) Impact of masculine packaging on word of mouth: the mediating role of ease of use in men’s cosmetics. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 76. [Master's Degree Thesis]
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Abstract/Index
Beyond the surface: tracing the roots and revelations in men’s cosmetics. Introduction to the cosmetics industry. Historical background. Male cosmetic industry background. Male grooming habits. Global grooming: leading nations in the male skincare revolution and the South Korean influence. The role of packaging in the cosmetic industry. Research gap and research question. Literature review and conceptual framework. Experimental research. Methodological approach. Experimental results. General discussion.
References
Bibliografia: pp. 54-60.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jun 2025 09:44 |
| Last Modified: | 05 Jun 2025 09:44 |
| URI: | https://tesi.luiss.it/id/eprint/42292 |
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