Corporate social responsibility and brand image: issues & opportunities
Iacovino, Eugenio (A.A. 2023/2024) Corporate social responsibility and brand image: issues & opportunities. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 58. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
CSR: the changing face of an issue in modern business. Why is CSR important for brand image? Focusing on retail and service experience marketing. Research purpose and importance. Contextualizing CSR in modern business. Research motivation. Research objectives. Significance of the study. Theoretical foundations and empirical insights on CSR and brand image. Understanding CSR and its dimensions. Theoretical perspectives on CSR and brand image. The mediating role of brand credibility, reputation, and consumer engagement. Challenges and limitations in implementing CSR Strategies. Corporate social responsibility and brand image: the case of Bicycle Parts Firm. Corporate reputation as aBridge of CSR and brand performance. Leading the way in sustainable bike components.
References
Bibliografia: pp. 56-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | Calluso, Cinzia |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Jul 2025 07:29 |
| Last Modified: | 17 Jul 2025 07:29 |
| URI: | https://tesi.luiss.it/id/eprint/42945 |
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