Trust in the digital age: perceived risk as a mediator between e-WOM, ChatGPT recommendations and purchase intention
De Angelis, Matteo (A.A. 2024/2025) Trust in the digital age: perceived risk as a mediator between e-WOM, ChatGPT recommendations and purchase intention. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 119. [Master's Degree Thesis]
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Abstract/Index
A historical, sociological, and economic perspective on product recommendations. Human sources of product recommendations. AI sources of product recommendations. Human vs. AI-based product recommendations. Research gap. Theoretical background. Literature review. Conceptual framework. Experimental research. Methodological approach. Experimental results. Discussion.
References
Bibliografia: pp. 85-119.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | D'Aniello, Alba |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Aug 2025 10:16 |
| Last Modified: | 07 Aug 2025 10:16 |
| URI: | https://tesi.luiss.it/id/eprint/43096 |
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