Fallsen, Sabine Alida (A.A. 2024/2025) Communicating sustainable fashion: the role of framing, visibility and perceived effectiveness. Tesi di Laurea in Understanding the consumer, Luiss Guido Carli, relatore Ludovica Serafini, pp. 67. [Master's Degree Thesis]

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Abstract/Index

Theoretical framework. Sustainability. Communicating sustainability. Psychological biases on sustainability perceptions. Behavioral theories on sustainable consumption. Highlighting the gaps. Research topic. Framing effects on sustainable consumption. Conceptualizing message visibility. Perceived effectiveness. Sustainable consumption intention. Relevance and rationale. Key actors in sustainable fashion. Contribution to existing knowledge. Methodology. Research design. Conceptual model & hypotheses. Pilot study and pretest. Main study. Discussion. Implications.

References

Bibliografia: pp. 47-56.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Understanding the consumer
Thesis Supervisor:	Serafini, Ludovica
Thesis Co-Supervisor:	D'Aniello, Alba
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	23 Sep 2025 07:04
Last Modified:	23 Sep 2025 07:04
URI:	https://tesi.luiss.it/id/eprint/43225

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