Measuring the impact of sustainability certifications on price: a data-driven analysis of key influences
Kola, Serafeim (A.A. 2024/2025) Measuring the impact of sustainability certifications on price: a data-driven analysis of key influences. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 71. [Master's Degree Thesis]
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Abstract/Index
Literature review. Empirical research. Recap of main theoretical elements. Development of research questions/hypotheses. Description of the research. ANOVA. T-test. Interaction analysis. Additional interaction analysis. Experiment. General discussion. Empirical contributions. Theoretical contributions. Managerial contributions. Limitations.
References
Bibliografia: pp. 67-71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Serafini, Ludovica |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Sep 2025 15:04 |
| Last Modified: | 25 Sep 2025 15:04 |
| URI: | https://tesi.luiss.it/id/eprint/43324 |
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