Fasten your seatbelts: a data-driven journey through airline customer dissatisfaction
Mariani, Chiara (A.A. 2024/2025) Fasten your seatbelts: a data-driven journey through airline customer dissatisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 97. [Master's Degree Thesis]
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Abstract/Index
Introduction to brand perception and trust in the airline industry. The evolution of consumer-driven brand perception. The influence of online reviews on brand perception. The role of official quality recognitions in shaping brand equity. Reconciling conflicting brand signals. Understanding service quality and consumer perception in the airline industry. The airline industry: scale, structure and importance. Service quality and passenger satisfaction in airlines. The role of eWOM and online reviews in the airline industry. Case studies: applications of review analysis in the airline sector. Experimental research. Theoretical background. Methodology.
References
Bibliografia: pp. 85-95. Sitografia: p. 96.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Pichierri, Marco |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Sep 2025 13:13 |
| Last Modified: | 26 Sep 2025 13:13 |
| URI: | https://tesi.luiss.it/id/eprint/43337 |
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