Santunione, Anna (A.A. 2024/2025) Ethics and artificial intelligence in advertising: a qualitative exploration of consumer perception and brand accountability. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 226. [Master's Degree Thesis]

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Abstract/Index

Artificial intelligence: context and relevance. Defining artificial intelligence. Artificial intelligence applied to marketing. The role of artificial intelligence in advertising. Evolution of artificial intelligence in advertising. Reasons why artificial intelligence is gaining traction in advertising and marketing. Differences between human-created advertising and AI-generated advertising. Ethics in artificial intelligence advertising. Academic and practical foundations of the research. The ethics of AI in advertising: Floridi’s perspective. Key ethical concerns. Authenticity and consumer trust. Previous studies on AI ethics in marketing. Examples in AI advertising: ethical failures. Research gap: exploring consumer perceptions of ethical AI in advertising. Case study analysis: methodological approach, semiotic interpretation and audience perception. Methodological approach to the research. Semiotic analysis of the advertisements. Sentiment and content analysis: online reception. Final discussion and implications: understanding ethical AI advertising through audience analysis.

References

Bibliografia: pp. 208-225.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Language in advertising
Thesis Supervisor:	Peverini, Paolo
Thesis Co-Supervisor:	Monsurrò, Luigi
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	21 Oct 2025 07:52
Last Modified:	21 Oct 2025 07:52
URI:	https://tesi.luiss.it/id/eprint/43416

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