The representation of motherhood in femvertising: a balance of authenticity and aspiration
Nanfitò, Beatrice (A.A. 2024/2025) The representation of motherhood in femvertising: a balance of authenticity and aspiration. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 123. [Master's Degree Thesis]
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Abstract/Index
Brand activism, women in advertising and femvertising. What is brand activism. The feminist movement. Genealogy of woman in advertising. Motherhood and femvertising. Maternity and advertising: the genealogy of maternal representation in advertising. The representation of motherhood in femvertising. “Real mum” vs “ideal mum”: the ambivalent role of femvertising in shaping maternal stereotypes. The research. Qualitative research method: in-depth interviews of target audience. Decoding the data from qualitative interviews.
References
Bibliografia: pp. 118-123.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Monsurrò, Luigi |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Oct 2025 10:37 |
| Last Modified: | 21 Oct 2025 10:37 |
| URI: | https://tesi.luiss.it/id/eprint/43432 |
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