What opportunities and challenges do athletic sportswear companies face when involving elite athletes in innovation?
Hansson, Amanda Magdalena Astrid (A.A. 2024/2025) What opportunities and challenges do athletic sportswear companies face when involving elite athletes in innovation? Tesi di Laurea in Organizational design, Luiss Guido Carli, relatore Cinzia Calluso, pp. 92. [Master's Degree Thesis]
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Abstract/Index
Literature review. The evolving landscape of innovation. External sources of innovation. Lead user theory. Innovation diffusion theory. Methodology. Research approach. Data collection. Data analysis. Ethical considerations. Validity and trustworthiness. Findings. Current athlete involvement in innovation processes. Attitudes of athlete involvement. Perceived value and use of athlete feedback. Potential challenges with athlete involvement. Discussion. Opportunities for athletes' involvement in innovation. Challenges of athlete involvement in innovation.
References
Bibliografia: pp. 82-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Organizational design |
| Thesis Supervisor: | Calluso, Cinzia |
| Thesis Co-Supervisor: | McCarthy, Ian Paul |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Oct 2025 14:06 |
| Last Modified: | 29 Oct 2025 14:06 |
| URI: | https://tesi.luiss.it/id/eprint/43574 |
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