AI in advertising: ethical challenges and generational differences: a study on Generation z and Millennials
Prezioso, Ludovica (A.A. 2024/2025) AI in advertising: ethical challenges and generational differences: a study on Generation z and Millennials. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 89. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
Context: AI in the advertising sector. Relevance of the topic: ethical implications and generational differences. Research gap. Research objectives. Research question. Literature review. Artificial intelligence in marketing and advertising. Ethical implications of AI in advertising. Generational differences in advertising content consumption. Conceptual model and research hypothesis. Definition of key variables. Relationships between variables. Formulation of research hypothesis. Graphical model of the theoretical framework. Research methodology. Quantitative research. Data analysis. Methodological limitations.
References
Bibliografia: pp. 75-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Nov 2025 09:20 |
| Last Modified: | 06 Nov 2025 09:20 |
| URI: | https://tesi.luiss.it/id/eprint/43661 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
