Repositioning adult care: a case study on integrated communication strategies for the growth of lines specialist
Fasano, Francesca (A.A. 2024/2025) Repositioning adult care: a case study on integrated communication strategies for the growth of lines specialist. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 79. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theory and literature review. The adult care sector and the world of incontinence. The evolution of communication. Product stigmatization. Communication in the world of lines specialist. Theoretical framework and development of research hypotheses. Elderly consumers and chronological age. Exploring brand experiences and consumer–brand relationships in the aging consumer context. Marketing responses of elderly consumers. Research gap. Hypotheses development and theoretical justification. Results.
References
Bibliografia: pp. 71-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jan 2026 10:54 |
| Last Modified: | 15 Jan 2026 10:54 |
| URI: | https://tesi.luiss.it/id/eprint/44691 |
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