Revolutionizing FMCG marketing: the role of generative AI in business strategies
Castiglionesi, Federica (A.A. 2024/2025) Revolutionizing FMCG marketing: the role of generative AI in business strategies. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Andrea De Mauro, pp. 74. [Master's Degree Thesis]
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Abstract/Index
Fast-moving consumer goods. Generative AI in the FMCG industry. Review methodology. Phase 1-defining the research question and objectives. Phase 2-conducting the review. Practical implications. Discussion. Internal application. Marketing & sales. Product supply & finance. Implications for theory and practice. Research limitations. Future research.
References
Bibliografia: pp. 61-74.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Business and marketing analytics |
| Thesis Supervisor: | De Mauro, Andrea |
| Thesis Co-Supervisor: | Cardamone, Ernesto |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Feb 2026 10:35 |
| Last Modified: | 10 Feb 2026 10:35 |
| URI: | https://tesi.luiss.it/id/eprint/44743 |
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