Inclusive language and authenticity in influencer marketing: effects on consumer trust and purchase intention

Kume, Jona (A.A. 2024/2025) Inclusive language and authenticity in influencer marketing: effects on consumer trust and purchase intention. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 48. [Master's Degree Thesis]

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Abstract/Index

Literature review. Influencer marketing: definition and evolution. Consumer behavior in the digital age. Brand authenticity and influencer trust. Inclusive language in marketing communication. The impact of social advocacy and cause-related marketing. Theoretical frameworks. Methodology. Research design. Research objectives. Data collection. Variables and constructs. Data analysis. Validity and reliability. Ethical considerations. Findings and discussion. Overview of analytical approach.

References

Bibliografia: pp. 46-48.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Behavioral economics and consumer decision making
Thesis Supervisor: Sillari, Giacomo
Thesis Co-Supervisor: Pozharliev, Rumen Ivaylov
Academic Year: 2024/2025
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 Feb 2026 11:03
Last Modified: 10 Feb 2026 11:03
URI: https://tesi.luiss.it/id/eprint/44747

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