Perceived exclusivity and brand loyalty: an empirical analysis in the context of premium fashion brands
Avventura, Giulio Maria (A.A. 2024/2025) Perceived exclusivity and brand loyalty: an empirical analysis in the context of premium fashion brands. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 103. [Master's Degree Thesis]
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Abstract/Index
Framing the research: context, theoretical background and objectives. Contextualization of the phenomenon. The managerial phenomenon of perceived exclusivity in premium fashion. Strategic importance of perceived exclusivity for stone island. Relevance of the phenomenon in managerial literature. Theoretical foundations of perceived exclusivity. Definition of the concept and relevance in the context of luxury. Brand loyalty. Intersections between perceived exclusivity and brand loyalty. Brand engagement. Brand engagement as a mediating variable. Research gap. Theoretical relevance. Research variables. Research hypotheses. Methodology. Design, procedure and scales.
References
Bibliografia: pp. 92-101.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Amatulli, Cesare |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Feb 2026 08:50 |
| Last Modified: | 17 Feb 2026 08:50 |
| URI: | https://tesi.luiss.it/id/eprint/44844 |
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