Rigo, Florian Raphael L (A.A. 2024/2025) The psychological legacy of scarcity: investigating the impact of past financial constraints on masstige consumption. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

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Abstract/Index

Literature review and theoretical framework. Masstige as an accessible indulgence. Perceived past financial constraints and their psychological aftermath. Counteractive self-improvement and self-licensing. Compensatory consumption and deservingness. Social comparison and the appeal of masstige. Mediating roles of counteractive self-improvement and perceived deservingness for indulgence. Methodology. Design and sample. Procedure and data collection. Measurement. Results. The direct effect of PPFC on CSI. The direct effect of CSI on PDI. The direct effect of PDI on MPI. The total direct effect of PPFC on MPI. The indirect effect of PPFC on MPI through CSI only. The indirect effect of PPFC on MPI through PDI only. The indirect effect of PPFC on MPI through CSI and PDI.

References

Bibliografia: pp. 32-38.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Neuromarketing
Thesis Supervisor:	Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor:	De Angelis, Matteo
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	03 Mar 2026 09:16
Last Modified:	03 Mar 2026 09:16
URI:	https://tesi.luiss.it/id/eprint/45032

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