Bianchi, Norma Kyriaki (A.A. 2024/2025) The attempt to reframe luxury fashion: neo-craftsmanship, consumer perception and strategic marketing approaches. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 79. [Master's Degree Thesis]

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Abstract/Index

The evolving paradigm of sustainable luxury fashion. Luxury fashion in context: tradition and innovation. Neo-craftsmanship: tradition meets innovation for sustainability. Consumer perception and demand: sustainability’s impact on luxury value. Strategic marketing and regulatory landscape in sustainable luxury. The consumer: perception, value and judgement of innovative materials. Can luxury and sustainability work together? Empirical analysis: measuring the perception of sustainable materials in luxury. Main research question. Research design. Data analysis. Interpretation, methodological consideration and limitations. The role of Stella McCartney and the “collaborative model”. Alignment with the strategic and regulatory framework.

References

Bibliografia: pp. 63-68.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77)
Chair:	Sustainability for marketing
Thesis Supervisor:	Peluso, Alessandro Maria
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	03 Mar 2026 14:50
Last Modified:	03 Mar 2026 14:50
URI:	https://tesi.luiss.it/id/eprint/45068

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