Nudge theory and corporate sustainability: the effect of greenwashing and the role of gentle nudges in sustainable consumer choices
Facciotti, Erica (A.A. 2024/2025) Nudge theory and corporate sustainability: the effect of greenwashing and the role of gentle nudges in sustainable consumer choices. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 67. [Master's Degree Thesis]
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Abstract/Index
Literature review. Nudge theory: theoretical framework. Sustainability in fashion industry. Brand trust and authenticity. The seven sins of greenwashing. How to mitigate greenwashing. Statistical analysis and results. Target audience and purchasing behavior. Data analysis. Managerial implication.
References
Bibliografia e sitografia: pp. 48-50.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Marzo, Francesca |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Mar 2026 07:54 |
| Last Modified: | 17 Mar 2026 07:54 |
| URI: | https://tesi.luiss.it/id/eprint/45107 |
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