Nudging for sustainability: labels to reduce meat consumption

Velenosi, Leonardo (A.A. 2024/2025) Nudging for sustainability: labels to reduce meat consumption. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 96. [Master's Degree Thesis]

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Abstract/Index

Literature review. Bounded rationality, heuristics and dual-process theories. Libertarian paternalism and ethical debate. Nudges in food and sustainability contexts. Labels as nudges. The attitude–behaviour gap. Adoption conditions, trust and CSR implications. Overview of the study. Aim and scope. Label conditions. Conceptual model. Hypotheses. Methodology. Research design. Participants. Procedure and measures. Data analysis. Justification of design. Expected contributions. Results. Discussion.

References

Bibliografia e sitografia: pp. 44-47.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Behavioral economics and consumer decision making
Thesis Supervisor: Sillari, Giacomo
Thesis Co-Supervisor: Marzo, Francesca
Academic Year: 2024/2025
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 17 Mar 2026 09:05
Last Modified: 17 Mar 2026 09:05
URI: https://tesi.luiss.it/id/eprint/45110

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