The coexistence of ar1ficial intelligence and emo1onal intelligence in hospitality: redefining hotellerie through human-technology synergy
Filaci, Lorenzo (A.A. 2024/2025) The coexistence of ar1ficial intelligence and emo1onal intelligence in hospitality: redefining hotellerie through human-technology synergy. Tesi di Laurea in Hotel management, Luiss Guido Carli, relatore Youngah Guahk, pp. 64. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review and context. Artificial intelligence in hospitality. Emotional intelligence as a core element in hospitality. Anthropomorphic design elements and communicative agency structuring in AI. Methodology. Case study: Marriott. a constant rising: the 2016 acquisition of Starwood. Brand positioning. How Marriott manages marketing and communication-an interview with Nicolette Harper, global marketing executive. How AI affected marketing and the use of CDP. Utilization of ai for operational processes. Sustainability and AI. The questionnaire. Rationale and framing. Sampling and data validity. The questionnaire. Framework for analysis. Statistical tools.
References
Bibliografia: pp. 61-65.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Hotel management |
| Thesis Supervisor: | Guahk, Youngah |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Apr 2026 10:18 |
| Last Modified: | 29 Apr 2026 10:18 |
| URI: | https://tesi.luiss.it/id/eprint/45574 |
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