Navigating serendipity and zemblanity in global organizations: a comparative reflection of Patagonia and Volkswagen
Sternaiuolo, Silvia (A.A. 2024/2025) Navigating serendipity and zemblanity in global organizations: a comparative reflection of Patagonia and Volkswagen. Tesi di Laurea in Global organization design and HRM, Luiss Guido Carli, relatore Luca Giustiniano, pp. 90. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Defining serendipity in organizational contexts. Historical concept of serendipity. The three main elements: resource, event and activity. Serendipity in organizational contexts. Serendipity and bisociation. Serendipity as a result of preparation, openness, and generative doubt. Serendipity limitations. Defining zemblanity in organizational contexts. The historical concept of zemblanity. Patagonia and organizational serendipity. The birth and history of Patagonia. Don’t buy this jacket campaign. The worn wear: better than new program. Analysis of human resource management practices and organizational design. Volkswagen and organizational zemblanity. History and evolution of Volkswagen. The Volkswagen diesel emissions scandal. The impact of the Volkswagen scandal. The post-scandal recovery efforts. Analysis of human resource management practices. A comparative reflection of Patagonia and Volkswagen and organizational strategies for fostering serendipity and preventing zemblanity. A comparative reflection of organizational outcomes: the role of leadership, organizational culture, and corporate social responsibility. Organizational strategies and human resource management policies to foster serendipity. Organizational strategies and human resource management policies to prevent zemblanity.
References
Bibliografia: pp. 85-90.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Global organization design and HRM |
| Thesis Supervisor: | Giustiniano, Luca |
| Thesis Co-Supervisor: | Pellegrino, Gianfranco |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Jun 2026 13:16 |
| Last Modified: | 04 Jun 2026 13:16 |
| URI: | https://tesi.luiss.it/id/eprint/46068 |
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