Language and inclusivity: exploring cultural branding and consumer reactions in politically polarized markets
Soldato, Simone (A.A. 2024/2025) Language and inclusivity: exploring cultural branding and consumer reactions in politically polarized markets. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 279. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brands in the era of DEI: from inclusive intent to cultural accountability. Cultural branding and the symbolic negotiation of diversity. Inclusion as performative discourse: the paradox of authenticity. Racialized markets and the fragmentation of cultural narratives. The marketing of race: sociological and anthropological frameworks. From representation to erasure: the politics of racial visibility in advertising. Semiotics of DEI: how advertising constructs race, identity and inclusion. Cultural appropriation as brand threat: commodifying difference. Levi’s. Competitors’ landscape. The culture sweep. Towards an industry-wide cultural mapping.
References
Bibliografia: pp. 269-279.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Serafini, Ludovica |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jun 2026 10:46 |
| Last Modified: | 05 Jun 2026 10:46 |
| URI: | https://tesi.luiss.it/id/eprint/46090 |
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