A seat at the table: the interpretation of inclusive language in racial diversity commercials through semiotic analysis and consumer voices
Pulito, Chiara (A.A. 2024/2025) A seat at the table: the interpretation of inclusive language in racial diversity commercials through semiotic analysis and consumer voices. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 179. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
When brands speak the language of justice: theoretical insights on inclusivity, discourse and resistance. The rise of inclusive brand language. The consumer is not silent anymore. Cultural branding and understanding the politics of meaning. Racial diversity under the microscope in brand campaigns. Racial and cultural diversity as a DEI dimension. Learning from real cases: strategic missteps and missed signals. Framing the research journey. Making sense of racial diversity in advertising through a semiotic lens. Introduction to semiotics. Methodology. NFL–born to play. Nike–what will they say about you? American eagle–Sydney sweeney has great jeans. Sentiment analysis & thematic analysis. From message control to audience interaction: implications for the use of inclusive language by brands.
References
Bibliografia: pp. 157-179.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Serafini, Ludovica |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jun 2026 10:53 |
| Last Modified: | 05 Jun 2026 10:53 |
| URI: | https://tesi.luiss.it/id/eprint/46091 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
