Generative AI in advertising: exploring brand authenticity and consumer perceptions in innovative vs. traditional sectors
Volpe, Gianfranco (A.A. 2024/2025) Generative AI in advertising: exploring brand authenticity and consumer perceptions in innovative vs. traditional sectors. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 60. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Generative AI: foundations, applications and ethical challenges. Coca-Cola’s 2024 holiday commercial: tradition and innovation in contrast. Research and methodology. Research design and procedure. Results summary and answer to the research question. Theoretical implications.
References
Bibliografia: pp. 40-44.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jun 2026 14:26 |
| Last Modified: | 05 Jun 2026 14:26 |
| URI: | https://tesi.luiss.it/id/eprint/46106 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
