Building trust through algorithms: AI vs human recommendations and their impact on purchase intentions for sustainable and non-sustainable vehicles
Mucci, Luigi (A.A. 2024/2025) Building trust through algorithms: AI vs human recommendations and their impact on purchase intentions for sustainable and non-sustainable vehicles. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 82. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (3MB) | Request a copy |
Abstract/Index
The consumer decision journey in the automotive industry. The human recommendation. The AI recommendation. Research gap. Theoretical background. Recommendation type and its impact on purchase intention: (online classification vs GenAI recommendations). Conceptual framework. Experimental research. Methodological approach.
References
Bibliografia e sitografia: pp. 65-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Jul 2026 12:32 |
| Last Modified: | 02 Jul 2026 12:32 |
| URI: | https://tesi.luiss.it/id/eprint/46314 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
