Uncharted waters of luxury: exploring psychological ownership in yachting
Telò, Giorgia (A.A. 2024/2025) Uncharted waters of luxury: exploring psychological ownership in yachting. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 46. [Master's Degree Thesis]
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Abstract/Index
Beyond legal ownership. From property to experience: rethinking ownership in contemporary consumption. The emergence of psychological ownership in access-based luxury contexts. Luxury yachting as a theoretical laboratory. Psychological ownership: foundations, antecedents, and applications in luxury experiential contexts. Psychological ownership: definition and theoretical foundations. Antecedents of psychological ownership. Empirical evidence in experiential context. Psychological ownership: effects and consequences. The psychological domain of ownership in the consumer and the luxury context. Antecedents of psychological ownership in luxury yachting. Research gap: psychological ownership in luxury yachting. Qualitative analysis. Purpose of the qualitative analysis. Research design and interview protocol. Data analysis and coding procedure. Quantitative analysis. Experimental and scenario-based design and variables.
References
Bibliografia: p. 39.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Jul 2026 10:50 |
| Last Modified: | 13 Jul 2026 10:50 |
| URI: | https://tesi.luiss.it/id/eprint/46334 |
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