Artificial intelligence and innovation in branding: the rise of generative engine optimization (GEO): An empirical study of the pasta market
Foglia, Guendalina (A.A. 2024/2025) Artificial intelligence and innovation in branding: the rise of generative engine optimization (GEO): An empirical study of the pasta market. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Andrea De Mauro, pp. 145. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Methodological approach. Branding. Brand management. Brand love. Brand identity and brand image. Brand awareness. Brand loyalty. Innovation. Blockchain. IoT. Immersive technologies (XR, VR, MR). Cloud & cybersecurity. Artificial intelligence. From SEO to GEO. The generative ai engine optimization. Enhancing the owned properties citation. Developing valuable partnerships. Prompting. Core metrics. Case study. The challenge. Barilla brand.
References
Bibliografia: pp. 115-127.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Business and marketing analytics |
| Thesis Supervisor: | De Mauro, Andrea |
| Thesis Co-Supervisor: | Salate Santone, Francesco |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Sep 2026 14:19 |
| Last Modified: | 10 Sep 2026 14:19 |
| URI: | https://tesi.luiss.it/id/eprint/46808 |
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