Consumer search for information on the internet: a cross cultural study between Italy and China
Migliori, Pietro (A.A. 2010/2011) Consumer search for information on the internet: a cross cultural study between Italy and China. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 120. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Where to seek purchasing information on the internet. Consumers looking for help on the internet in the purchase process. A comparison between Italy and China. Empirical evidence.
References
Bibliografia: pp. 115-119.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Cellini, Paolo |
| Academic Year: | 2010/2011 |
| Session: | Summer |
| Deposited by: | Chiara Annulli |
| Date Deposited: | 27 Sep 2011 11:22 |
| Last Modified: | 06 Nov 2018 10:59 |
| URI: | https://tesi.luiss.it/id/eprint/6175 |
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