Brand equity nelle organizzazioni no profit: il caso Save the Children

Pelli, Francesco Alberto (A.A. 2010/2011) Brand equity nelle organizzazioni no profit: il caso Save the Children. Tesi di Laurea in Gestione del prodotto e della marca, LUISS Guido Carli, relatore Andrea Palma, pp. 87. [Master's Degree Thesis]

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Abstract/Index

Brand, branding e brand equity. Brand equity nelle organizzazioni no profit. Il caso Save the Children.

References

Bibliografia: pp. 81-87.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Gestione del prodotto e della marca
Thesis Supervisor: Palma, Andrea
Thesis Co-Supervisor: Caroli, Matteo Giuliano
Academic Year: 2010/2011
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 14 Jun 2012 15:17
Last Modified: 19 May 2015 23:10
URI: https://tesi.luiss.it/id/eprint/7801

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