Hermès launches Shang Xia: a strategy-driven approach to the chinese luxury market
Saggiomo, Nunzia (A.A. 2011/2012) Hermès launches Shang Xia: a strategy-driven approach to the chinese luxury market. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 101. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The luxury industry. The chinese luxury market. Case study: the launch of Shang Xia by Hermès.
References
Bibliografia: pp. 94-101.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Markets and strategies |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2011/2012 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Aug 2012 15:01 |
| Last Modified: | 19 May 2015 23:12 |
| URI: | https://tesi.luiss.it/id/eprint/8085 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
