Il lato commerciale dei social media: l'applicabilità delle tradizionali forme di advertising sulle brand fan pages
Cacace, Alessandro (A.A. 2011/2012) Il lato commerciale dei social media: l'applicabilità delle tradizionali forme di advertising sulle brand fan pages. Tesi di Laurea in Comportamento del consumatore, LUISS Guido Carli, relatore Simona Romani, pp. 151. [Master's Degree Thesis]
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Abstract/Index
Il fenomeno dei social media. Advertising & engagement. L’analisi dei dati.
References
Bibliografia: pp. 144-150.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Comportamento del consumatore |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pirolo, Luca |
| Academic Year: | 2011/2012 |
| Session: | Summer |
| Uncontrolled Keywords: | Social media. Online advertising. Brand fan page. |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 30 Aug 2012 14:58 |
| Last Modified: | 12 Apr 2017 08:26 |
| URI: | https://tesi.luiss.it/id/eprint/8147 |
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