Social media consumer engagement: a study on the most popular fashion brands' fan pages
Lombardi, Angelo (A.A. 2011/2012) Social media consumer engagement: a study on the most popular fashion brands' fan pages. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 129. [Master's Degree Thesis]
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Abstract/Index
Social media. Consumer engagement and social media marketing. Facebook posts analysis.
References
Bibliografia e sitografia: pp. 121-129.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Leeflang, Peter H. |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Uncontrolled Keywords: | Customer engagement. |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 04 Dec 2012 10:58 |
| Last Modified: | 06 Nov 2018 11:15 |
| URI: | https://tesi.luiss.it/id/eprint/8702 |
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